Alexis White

Period care is a sensitive subject, which makes in-depth consumer insights hard to come by. That's why The Flex Company partnered with Knit, the AI-Native Research Agency, to help consumers open up about their experiences and fears with grace and authenticity.  Join Sydney Williams (Flex) and Alexis White (Knit) for a deep-dive into how the partnership shaped Flex's messaging and strategy. Key Takeaways: 1. How understanding consumers' true sentiments outperformed positioning against competitors 2. How Researcher-Driven AI uncovered nuanced emotional barriers that traditional surveys miss at scale 3. How translating abstract consumer fears into educational messaging drove real trial and loyalty